TikTok is introducing a updated setting that allows them to lessen the volume of AI-created videos appearing in their streams. This move comes as the platform revealed that it currently hosts over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a widespread launch. This shift aligns with a increase in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Recent reports that nearly one in 10 of the quickest rising channels on a popular video site only show content made by AI. A significant portion of this content is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is often nonsensical or bizarre.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from AI artwork to educational videos, and we intend to provide users the power to see more or less of that, according to their own choices,” said a company executive.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its service identified as made with AI. Collectively, more than 100 million videos are submitted to the app every day, making AI content a limited part of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they watch by accessing the topic control option in the application and selecting AI-made media. Other topics that can already be modified under the setting include news, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s policies oblige creators to identify lifelike artificially created content, and it bans malicious fake videos of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
Furthermore, the platform will from now on attach an AI-generated label to content made using its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This step is aimed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2 million awareness program for experts and groups to develop learning resources about using AI responsibly. This program will assist charitable organizations specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during debate over intentions to cut jobs for hundreds of review team members in the United Kingdom. The company is expected to eliminate hundreds of positions in its content moderation department in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content ahead of it gets reviewed by people. The company reported a significant reduction in explicit and harmful content seen by safety staff over the past year due to reliance on its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with unsafe media as swiftly, which is why a lot of the machine support is really helping us operate efficiently.”
